The Top 7 SEO Trends That Will Redefine 2018 in India
Search Engine Optimization, popularly known as the acronym SEO has the potential to make or break your website rankings on a search engine. A website without a good SEO implementation is bound to go unnoticed by the popular search engines like Google that rely on keywords to award rankings.
Look for the Most Commonly Spoken Terms/Phrases
With the Google, Siri and Alexa voice assistants becoming wildly popular amongst the youth, it is a good idea to write as we speak. You need to focus on developing content that is very similar to the spoken language. Use of hefty and complicated words will not fetch you as much attention as simple and relatively popular synonyms for the same words.
Choose a Responsive Website Design over an Adaptive One
Investment in a responsive design will help you create web pages that are fast to load. This act, especially on slow internet connection, will fetch you a good ranking on the search engine results.
Build a QnA Format for the Content
The QnA format for the content is gaining popularity quickly because it is the way people usually search for an answer to their queries. Ever wondered why Quora usually always pops up on the first page of the search results? The only reason for this popularity is the adoption of QnA formatted content.
Do Not Overlook Grammar and Tonality of the Content
With the rise in Artificial Intelligence and language-based search engines, you cannot afford to ignore the profound effect of correct grammar in your content. You cannot expect to rank higher in the search query by stuffing keywords in your content in an unreadable way. Ensure that your content is both readable as well as accessible to gain popularity and appreciation from the audience. Use of a professional CMS (Content Management System) will ensure that your content is readable even as long passages.
Focus on Back-End Optimization
You need to lay enough emphasis on the back-end optimization of the website to help it load faster even on slow internet connections. Apart from this, you also need to focus on creating an accessible and fluid UX for the website, which makes navigation from one web page to another, easy.
Use Relevant Tags Along with Infographics
Use of infographics with limited content and pictorial representation will help you provide true value to the readers. The way you present the content on your website is as important as the content itself.
Give and get backlinks from various similar and relevant websites to increase your ranking.
Laying equal emphasis on each of these points for SEO will help your website rank higher in a search engine’s search results. Make sure that you don’t run blindly behind good website rankings at the cost of user accessibility and readability in order to reap long-term benefits of SEO techniques.